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Radlhauptstadt cycle check at Residenzstraße |
"
Radlhauptstadt" - capital of cycling, the title of Munich´s campaign to push cycle traffic in the Bavarian metropolis. With the campaign Munich challenges Hamburg in the ranking of best German cycle city among the cities with more than a million inhabitants. Hamburg promised to make it´s own campaign in the bicycle strategy for Hamburg (
Radverkehrsstrategie für Hamburg) signed up in 2007. But half a year before being
European Green Capital the promised campaign as a part of public relation for a better cycle climate is still missing.
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Radlhauptstadt cycle check at Residenzstraße |
Free safety checks for bicycles are part of the Bavarian Radlhauptstadt campaign offered at hot spots of cycle traffic. The safety joker sticks out dressed in a blue suit and with his blue cargo bike. He tries to give attention for traffic safety and cycling. This week cycles could be checked at Odeonsplatz at Residenzstraße, Munich´s main cycle street with 15.000 cyclists per day, more cyclists than at any street in Hamburg.
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Radlhauptstadt cycle check at Residenzstraße |
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Radlhauptstadt cycle check at Residenzstraße |
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Safety Joker near city hall |
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Safety Joker among cycle traffic near city hall |
With the portion of cyclists of 14% at the time Munich tops Hamburg, where only 12.5 % take a cycle. Munich is ahead not only in promotion and number of cyclists. New cycle tracks are much wider and more comfortable than those in Hamburg.
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Munich cycle chic at Dallmayr |
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Munich cycle chic |
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Munich cycle chic |
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Munich cycle chic |
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Bicycle parking in pedestrian zone |
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Cycling in pedestrian zone |
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15.000 cyclists per day in Residenzstraße |
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Cyclists in Residenzstraße |
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Wide and comfortable cycle lane in Seidlstraße |
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Cycle lane in Seidlstraße replaced a car lane |
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Wide and comfortable new cycle track in Marsstraße |
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Marsstraße with former cycle track some years ago |
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Postcard of the Radlhauptstadt campaign |
Hey there,
AntwortenLöschengood to see a Northern view on the Munich campaign. As you know, I am also sceptical on some of the approaches. All in all, the focus on marketing over infrastructure is a very interesting approach.